RIMINIWELLNESS 2026
DISCLAIMER: The design project showcased in this page was created by me during my employment with Italian Exhibition Group. All rights to these projects, including intellectual property and usage rights, belong solely to Italian Exhibition Group.
Overview
RiminiWellness is one of Europe's biggest fitness and wellness events, the visual identity needed to evolve from the 2025 edition while communicating an even stronger sense of multiplicity, movement, and community
Deliverables
Industry
Sports
I developed a narrative identity system built on dynamic geometric forms, motion trails, and layered compositions. The hero image treats an athlete in suspended gesture with gradient overlays, making the body itself a symbol, the campaign line "GO THROUGH" interacting directly with the figure to suggest strength, transition, and vitality.
The result is a visual language that works at every scale, from digital ads and social content to large-format exhibition graphics, positioning RiminiWellness as a B2B2C platform where fitness, innovation, and culture continuously intersect.
