BEER&FOOD ATTRACTION 2026
DISCLAIMER: The design project showcased in this page was created by me during my employment with Italian Exhibition Group. All rights to these projects, including intellectual property and usage rights, belong solely to Italian Exhibition Group.
Overview
Beer&Food Attraction is the international trade show dedicated to craft beer, food, and beverage culture.
Deliverables
Industry
Food & Beverage
Beer&Food Attraction needed a unified identity system across three co-located trade shows: Beer&Food Attraction, Mixology Attraction, and BB Tech Expo, each with its own personality, but part of the same visual family. We built a bold geometric illustration system rooted in the Paroli visual language, giving each event its own distinct colour world and character while maintaining a shared graphic DNA. Typographic forms blend with playful, stylized figures and iconic objects to create compositions that feel immediately recognizable and full of personality.
The project covered the full spectrum of touchpoints: from digital assets, like social media content, newsletters, and web graphics, to printed materials including catalogues, signage, and promotional items. The art direction extended seamlessly into the physical space of the fair, with large-format exhibition graphics, banners, and environmental installations that brought the visual system to life at scale.
