BEER&FOOD ATTRACTION 2026
DISCLAIMER: The design project showcased in this page was created by me during my employment with Italian Exhibition Group. All rights to these projects, including intellectual property and usage rights, belong solely to Italian Exhibition Group.
Overview
Beer&Food Attraction is the international trade show dedicated to craft beer, food, and beverage culture.
Deliverables
Industry
Food & Beverage
The visual identity for Beer&Food Attraction and its co-located shows, Mixology Attraction and BB Tech Expo, is built around a bold, geometric illustration system developed from the Paroli visual language. Each event has its own distinct color world and character, while sharing a coherent graphic DNA that unifies the entire platform. The illustrations blend typographic forms with playful, stylized figures and iconic objects, creating compositions that are immediately recognizable and full of personality.
The project covered the full spectrum of touchpoints: from digital assets, like social media content, newsletters, and web graphics, to printed materials including catalogues, signage, and promotional items. The art direction extended seamlessly into the physical space of the fair, with large-format exhibition graphics, banners, and environmental installations that brought the visual system to life at scale.
