OPAC
Overview
Opac is a fictional premium eyewear brand inspired by the word opaque. It's culture-driven with a fashion-forward aestethic
Deliverables
Industry
Fashion
The name derives from opaque, but the concept goes deeper than blocking light. Opacity isn't darkness, it's control. You decide what gets through. The logotype carries this directly in its form: the O is nearly closed, with a deliberate opening that represents the passage of light.
The visual identity was developed across brand system, campaign posters, and social assets, using a consistent logic of controlled grain, motion blur, editorial typography, and a single chromatic anchor, the amber lens, against an otherwise desaturated palette.
